Essay On Advertisements
Introduction: Advertisement
means publicity to make the demand for goods in the market. It has created a
new area and brought a revolutionary change in the realm of business, trade, and
commerce.
Merits: Advertisements
of goods widen the fields of business and increase profit. They attract all
classes of people and turn them into constant customers and buyers. The viewers
become spellbound, thundered, astonished, and mad with enjoying these stylish
Advertisements on TV screens, over radios, and in the newspapers. People after
hearing and watching Advertisements become too tempted to buy advertised
goods and articles. People of different classes and tastes get themselves well
acquainted with newly manufactured and established goods.
Company’s
target: The manufacturing companies, established traders, and merchants want
to get their respective goods, and commodities widely circulated or publicized
through Advertisements. So they contact various advertising firms for
this purpose. There are many advertising firms in every country all over the
world. They are costly but attractive.
Lack
of Advertisement: Mere Advertisements do not serve the purpose. The
advertisers are to stick to advertising each of the items of goods lest the sale
position should go down. On the other hand, the Advertisements should have a
very good match with quality products, consumer satisfaction, good after-sale
service, and a lot of goodwill as well. It may so happen that the sales of
strong and good products may decrease or flop down without any constant
Advertisement. Publicity through Advertisements always aims at promoting sales by
underlining certain unique qualities of products and commodities. “Out of
sight, out of mind” goes an old and time-tested saying which is appropriately
applied in the sphere of trade and commerce. Hence arises “Out of
Advertisement, out of sale”. the more consumers listen to Advertisements of
products, the more they are sure to purchase them.
Media
of Advertisements: there are many media or sources of Advertisements. Manufacturing companies use the media or sources to make wide publicity of
their manufactured goods. The important media are very helpful in this regard.
Radio, TV, newspaper, magazines, Pictorials, Posters, Handbills, and Walling are the
sources of serving and publicizing Advertisements. Among them, Advertisements on TV screens are the best. These are the mass media. There are many advertising
firms. The enlisted, empowered, and authorized advertisers or advertising firms
conduct a direct negotiation for rates and report the interesting manufacturing
bodies or companies for Advertisements. Corporate groups, banks, business
houses, filmmakers, shopkeepers, traders, and manufacturers, spend lots of taka on
Advertisements. Not even a single commodity is left unadvertised or
unpublicized for its selling promotion and permanent marketing.
Impact
of Advertisements: Advertisements on TV sometimes endanger children and
youngsters. They are found to imitate. Sometimes they want to practice their
attractive screens.
Conclusion: Men didn’t
know anything about advertisements in the past. But today even an infant in its
mother’s lap is quite aware of it. Unadvertised commodities do not get their
sales promoted. International Manufacturing Companies sponsor worldwide games
and sports to publicize or advertise their manufacturing goods internationally.
