Mass Media Essay
Introduction: Mass Media refers the
broadcasting agents. They are powerful ways of spreading news, views,
advertisements of goods, and whatnot.
Mass Media: Newspapers, radio, television,
internet, e-mail, and cinema are regarded as mass media. They have brought the
world near our hearth and home. With the invention of mass media, the world has
become altogether a smaller place than it used to be.
Newspapers: Newspapers are the means of circulation
of all things of the government and non-government organizations. It comes
to our door at breakfast time with all sorts of news and views happening within
twenty-four hours. Hence it is the storehouse of knowledge, current history, and literature in a hurry. We can know the news and views of home and abroad
from a study of newspapers at a very cheap cost. Newspaper keeps nothing concealed
from us. It publishers all news, reports, and notes in a short but attractive
way. People of all occupations can know the conditions related to their respective
businesses. General news, business news, sports news, political news, discovery
news, and manufacturing news are published in the newspaper. Reports of natural
devastations, terrorism, baby boom, hijacking, kidnapping, cheating, drug
addiction, juvenile delinquency, acid throwing, cocktail charging,
slaughtering, firing, legal separation between husband and wife, tender notice,
market reports, etc. are the daily and regular content of newspapers.
Radio: Radio is one of the mass media. It
also broadcasts many things. It is largely used for propaganda by the govt. the
idea of state control is developing. The function of the govt. is no longer to
protect the people from drifting into anarchy, but to inform people of what
they should or should not do. Under such conditions, the radio acquires
importance of its own beyond its wartime use. Great thinkers, great
scientists, and great poets often speak to us through radio and bring out the
significance of the written word through spoken comments.
Television: Television is another means
of mass media in which people not only hear a man speaking but also see the
speaker, audience, and the event described in a mini-scale reproduced. It has also
superseded the vogue of radio. The government and the political leaders can proclaim
the emergency of the country and people can be aware of it then and there.
Advantages: Mass media have more
advantages. People can learn or can be aware of the state politics sitting at
home. They can judge politics, circulations, and propaganda according to their
intellectual maturity. They can express their support of objection through
these media. If any circulation is adverse, people can raise their protesting
voices for rectification. Mass media
also help the government in circulating, advertising, publicizing, expressing, and publishing its opinions within the shortest possible time. These are the
blessings and boons of the govt.
Disadvantages: The govt. cannot keep
anything concealed from the knowledge of the common people. Maintaining the
secrecy of the state policies becomes difficult. Expressing false and baseless
circulation, mass media creates problems and chaotic situations.
Importance: Despite all the disadvantages
and demerits, mass media has a great importance in both the govt. and the
public life. Had there been no mass media, it would have been very difficult to
express policies, opinions, etc.
Conclusion: Mass media are only the
life and soul to broadcast anything. It is a powerful way and means to make
people aware of everything at a very cheap cost in the twinkling of an eye.
